Wednesday, April 13, 2011

Audio Visual Design Assignment

The Assignment
Many terms of visual design can be used to describe other creative constructs. Architecture, moving image narrative, and music being examples of this. Terms such as balance, harmony, rhythm etc, are often used across creative disciplines.

Create two compositions from a complete piece of music without lyrics.

-One composition will use color, the other will be in gray scale.
-The gray scale composition should be a different composition than the color design. NOT a desaturated version of the color design.
-Compositions can be made up of numerous pieces if you choose.

1. Select a song. Listen to a number of musical compositions and select one that you will enjoy working with. Listen carefully and make sure you can distinguish tempo, rhythm, number of instruments, kind of instrumentation, etc in the song you select. Being able to identify these things will help in your reinterpretation.

2. Define the 'feel' of the piece. Think about how the music makes you feel. Think about what design elements will convey the mood of the song and how they would best be manifested.

3. Think about the design principles that are expressed through the music. Elements to consider could be rhythm, pattern, balance, contrast, value, focal points, movement, variety, unity, emphasis, leading the eye (ear), etc.

4. Assign design elements to elements of the music. Think about motion and shape associated with the sounds, and how they may change over the duration of the song. Think about how a piece of music can be represented in a piece of graphic design.

5. Create two visual designs based on the one piece of audio.

6. Mount your work so it can be presented.

7. Write on your blog a statement between 500 and 1000 words relating to your process and the success of the compositions.

8. Be prepared to present your work to class during your design process. There will be three opportunities to discuss your progress.
  • April 13, Have your song identified, share song with class, share general impressions about choosing it, share preliminary ideas about the direction your designs will take, get feedback from class (you will have about 10 minutes).
  • April 20, Have your song selected, share your design concepts with the class (be prepared to talk about points 1,2,3,4), explain your choices, identify materials and processes you would like to use in your final composition, talk about the scale of your compositions, etc (you will have about 10 minutes).
  • April 27, Half the class will present final compositions (you will have about 20 minutes). All written statements are due on this day.
  • May 2, Half the class will present final compositions (you will have about 20 minutes)
This assignment will get 3 grades. (one for Process, one for the Composition itself, and one for the live Presentation and documentation of the work. )

Some of the evaluation criteria include but may not be limited to:
  • Your participation in discussions
  • Your ability to follow directions
  • Your ability to create good compositions
  • Your ability to present and speak about your work in an interesting way
  • Your justification and explanation of choices
  • Your use of terminology and design language
  • Proper documentation on your blog
  • Ability to keep to the presentation timetables

Selecting the Song

Pink Floyd Instrumental Songs

Careful with that Axe Eugene -Ummagumma
Interstellar overdrive - piper at the gates of dawn
One of these days - Meddle
Cluster 1 - Division Bell
Signs of life - Momentary Lapse of Reason 
Terminal Frost- as above
Any Colour You Like - DSOTM
Atom Heart Mother- Atom Heart Mother
A Saucerful of Secrets- A Saucerful of Secrets
On The Run- DSOTM

First Choice
One of these days - Meddle



I downloaded a program called Audacity to make a this visual wave form of the song.

I love this song, but under advise of my instructor I will have to scrap it because there is one lyric about three quarters the way into the song.
"One of these days I'm going to rip you into little pieces!"
My instructor, Kirsten felt that this lyric might influence the art.
He's probably right.
And so the.....

Final Choice
Tommy Emmanuel - Endless Road
Track 7 - Windy and Warm

Again, I used Audacity to make a visual wave form .jpg


I made a movie using Windows Movie Maker that combined the image and the Windy and Warm .mp3

'Feel' of the piece
When I listen to the song I feel a connection to life, a heartbeat that celebrates the fun of it all.

Gray scale composition
Representational design elements to include:
 Timeline = The Length of the Canvas
White noise = Background
Music(Guitar) = Visual wave form
Human Scale/ Relatedness = Life

The process begins.......
 Visual wave form cut in half
 1/8 "Hard board cut (18"x48")
Ripped and crumbled paper glued.
Charcoal lines create the visual wave.
A dusting with black chalk.
  
Life starts.
Drawing life.
 More life.
 Life progresses.
Finished piece 


Color composition
Representational design elements to include:
 Timeline = The Length of the Canvas
White noise = Background
Music(Guitar) =Pattern Elements with Energy Wave

 A
"Less is More"
Approach

The process begins.......
 
1/8 "Hard board cut (18"x48")
Stipped and crumbled paper glued.
Background emerges
Blue powdered chalk
Rubbed In
Energy Wave
Balancing Energy Wave
Finished piece

Together 

Are the two compositions successful?
Yes, how could they not be? It's a individual interpretation. 
Music and Art alike reflect a emotional response
that is a unique experience to each and every person.
 There is no right or wrong.


Artist Statement

Sow It Begins

This artwork is a glimpse of life in the beginning from a point of view unique to the environment for which it was created. Initially inspired by a song of Tommy Emmanuel's, Windy and Warm, the piece represents the heartbeat of joy one can find in the world if conditions are right. When life first starts these conditions are pure and unsoiled, peaceful and warm, and untouched by all other possibly less appealing elements of life.

The art first came to be with some basic design elements in mind. I assigned the 18” x 48” canvas, made from 1/8” hardboard, to represent the time line. The white noise becomes the background. Next the music is represented by a visual digital wave length. And last I assigned life to the human element of the piece. The actual process I took manifests itself visually on my blog at www.uma-cbook.blogspot.com. The piece reads from left to right starting with the conception of a sperm and egg and staging up to a child ready to be born.

I believe the piece to be successful solely based on reaction that it has received when I have shown it. I being my own worst critic was uncertain of my accomplishment at first. There was nothing specific I could say that was wrong with the piece, it was more of a feeling of uncertainty of the arts worth. This was soon overcome as the people who viewed it gazed in awe and began to compliment it's merit and sincerely ask questions due to interest in a deeper understanding. I have to tell you this is a good feeling to have, even if on a small scale.

When life first starts we are like sponges soaking information up in the world we live in. This is the age of innocence. We build a knowledge base through our experiences that eventually, for most of us, turn into a desire to please others or maybe just ourselves. We seek reward in this way. What are we forgetting?


Tuesday, April 12, 2011

Portland Museum of Art

Portland Museum of Art










 If I had a better camera, I would have taken more pictures.
there is so much to see.

Tuesday, April 5, 2011

Advertising Design Assignment

The Assignment
Design Two Advertisements

Using the material from the identity package of classmate, create two full page (8.5x11) advertisements that could be used in magazine or newspaper. One should be in 3-color, the other with full color.

-The three-color can have black as a color (if you use black) 
but the white of the background is not a color. )
-The full-color composition must use more than three colors.
-The ads need to be different compositions but may relate thematically and visually.
- The ads must have some design done on the computer and have some hand drawn and scanned 
(or painted) elements, although the finish products will be printouts or color copies.
-You may NOT use appropriated imagery from the internet.

1. Conduct a 10 question interview with your client (classmate) to get a sense about their 'company'.
The interview should consist of only 5 questions regarding the company and only 5 questions regarding the potential ad content. Write these questions down before you ask them.

2. Design at least 2 preliminary sketches for each ad from visual resources of your choosing.

3.Think about how your ads need to function. How to catch people’s eyes and maintain their interest. You need take into consideration your intended audience and how to give them enough information to be informed and engaged.

4. Remember, language and imagery are equally important and they need to work together in order for the ads to be successful.

10 Question Interview with Lisa
Irish Bonny

1. What does your company do?
A. We are a consulting firm for the fashion industry. 

2. What is your market? Who are you targeting?
A. We help existing and start up company's succeed in there business thru innovative ideas and  time tested business strategies.

3.  What is your target demographic for your company?
A.  Currently the continental U.S.

4.  How large is your company?
A. Our firm is located in Springton, ME and currently employ 12 very talented individuals.

5.  What kind of image do you want your company to project?
A. One of high quality but yet, "Home Spun".

6. Which of your two logo's do you want to use?
A. The 2nd logo with the four circles filled with yarn.

7. Are you open to logo changes?
A. Yes, but keep the main concept.

8. Do you have a slogan or catch phrase?
A. "Where your fashions come alive"

9. What do you envision as a successful advertisement?
A. I'm not sure.

10. Well, are you open minded about ideas for a successful advertisement?
A. I am very liberal with this. Yes, I am very open minded. 

The Business Card from Lisa
 I plan to tweak her logo a bit. 
If you would like to see her process for this design, the link below will take you to her blog.
http://lpdsforart112.blogspot.com/2011/03/9b-pre-process.html

Preliminary Sketches Ad #1
I made some four-leaf clovers using my thumb print to incorporate into the design.

I put my idea on paper and then jumped in with both feet.


Ad #1


Preliminary Sketches Ad #2
 My Hand Print

 Again just sketched my idea real quick an dove in.

Ad #2

Wednesday, March 30, 2011

Information Layout Assignment 9

The Assignment 
Create a fictitious company named by the 2 words from your color assignment (Eg: Mysterious Steak).
Your company function does not need directly relate to the company name (think Apple, a computer company) nor should the logo be a wordmark of what you did in the color assignment.
Give this company a mission statement and write up to 300 words about what the company produces, its size, sales strategy, etc.
Create fictitious contact information for your company (Address, phone, fax, etc)
Go online and review some examples of identity packages

Design TWO identity packages for your fictitious company.

Design a logo, a business card, and a letterhead for each package. Choose a font for the company.
Identity Package # 1

 Logo B&W incorporated with Wordmark
 Logo Color incorporated with Wordmark
 Business Card
Letterhead
Envelope
 

Identity Package #2

 Logo B&W

Logo Color
Business Card
Letterhead
 Envelope

Design Constraints
Key Logo Element - Horus Hieroglyph
Logo's must maintain proportion when scaled
Font - Constantia 
C's in Color Colour must mantain a 3:1 ratio
Colors - #ffcc00 for Gold and #000000 for Black


About Color Colour
The company produces 2020 different variations of protective eye-wear. Color Colour has 20 different manufacturing facilities in 20 different countries and sells it's eye-wear worldwide. Color Colour is the #1 manufacturer and distributor of eye-wear and plans to continue to be the most predominately fashionable protective eye-wear corporation throughout the next millennium.

Mission Statement
Color Colour will provide transcendental vigilant eye-wear to the masses.
Why?
It's what we do.