The Assignment
Create a fictitious company named by the 2 words from your color assignment (Eg: Mysterious Steak).
Your company function does not need directly relate to the company name (think Apple, a computer company) nor should the logo be a wordmark of what you did in the color assignment.
Give this company a mission statement and write up to 300 words about what the company produces, its size, sales strategy, etc.
Create fictitious contact information for your company (Address, phone, fax, etc)
Go online and review some examples of identity packages
Design TWO identity packages for your fictitious company.
Design a logo, a business card, and a letterhead for each package. Choose a font for the company.
Your company function does not need directly relate to the company name (think Apple, a computer company) nor should the logo be a wordmark of what you did in the color assignment.
Give this company a mission statement and write up to 300 words about what the company produces, its size, sales strategy, etc.
Create fictitious contact information for your company (Address, phone, fax, etc)
Go online and review some examples of identity packages
Design TWO identity packages for your fictitious company.
Design a logo, a business card, and a letterhead for each package. Choose a font for the company.
Identity Package # 1
Logo B&W incorporated with Wordmark
Logo Color incorporated with Wordmark
Business Card
Letterhead
Envelope
Identity Package #2
Logo B&W
Logo Color
Business Card
Letterhead
Logo Color
Envelope
Design Constraints
Key Logo Element - Horus Hieroglyph
Logo's must maintain proportion when scaled
Font - Constantia
C's in Color Colour must mantain a 3:1 ratio
Colors - #ffcc00 for Gold and #000000 for Black
About Color Colour
The company produces 2020 different variations of protective eye-wear. Color Colour has 20 different manufacturing facilities in 20 different countries and sells it's eye-wear worldwide. Color Colour is the #1 manufacturer and distributor of eye-wear and plans to continue to be the most predominately fashionable protective eye-wear corporation throughout the next millennium.
Mission Statement
Color Colour will provide transcendental vigilant eye-wear to the masses.
Why?
It's what we do.
I really enjoy how you used the eye of horus as part of your logo for protective eyewear company, along with the CC it creates the triangle composition which is really catchy. job well done
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